With effective leadership, friction between generations can spark creative opportunities.

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Generational disconnect is an ages-old problem. But for the first time ever, we now have five generations in the workforce. And the consequences of this disconnect are more severe in this post-Covid era: Company leaders are balancing the call for more purposeful work from their employees with ever-increasing performance demands to succeed in their markets. Based on their combined decades of academic and applied research as well as their hands-on experience inside and advising some of the world’s most progressive companies, the authors present three approaches that help people not only see the value in age differences, but also use that diversity to boost employee retention and productivity, innovate more consistently, and deepen customer relationships.

• Heidi K. Gardner, PhD, is a distinguished fellow at Harvard Law School, author of the new book Smarter Collaboration: A New Approach to Breaking Down Barriers and Transforming Work, and founder of the research and advisory firm Gardner & Co.

• Denise Roberson is the chief purpose officer at Omnicom’s TBWA\Chiat\Day. She is a trusted C-suite leader, board member, professor, and speaker. Roberson leads some of the biggest brands in the world to actuate their business case for purpose, increasing their brand value and competitive advantage, while creating an engine for growth and innovation.

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